- Jul 29, 2019
What is a CRM (and Why Do Real Estate Agents Need It)?
Between fielding client calls and rushing off to home showings, your real estate plate is full. But we're knee-deep in the Information Age right now, so it's time to use technology to work smarter, not harder. Specifically, you need CRM for real estate agents. CRM stands for customer relationship management. To some real estate agents, it's software that helps them to manage their clients, whereas others view CRM as a business philosophy. Still, others consider it a process t